In line with this objective, Nintendo developed titles such as "Super Mario Run," "Fire Emblem Heroes," and "Animal Crossing Pocket Camp" in collaboration with DeNA, starting with "Miitomo," which was released in the spring of 2016. ![]() ![]() The development of games for smart devices is also an effort to expand the company's business by increasing the number of opportunities to come into contact with Nintendo's IP outside of dedicated game consoles, and by increasing the number of touch points with customers. Currently, Nintendo's basic strategy is to "expand the number of people who come into contact with Nintendo's intellectual property (IP)" and to continue to plan and develop original products and services. With the mission of "bringing smiles to the faces of everyone," Nintendo continues to take on the challenge of providing new entertainment experiences.
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